Informational messaging is when a consumer gives their phone number to a business and asks to be contacted in the future. Appointments reminders, welcome texts, and alerts fall into this category because the first text sent by the business fulfills the consumer's request.

A Consumer needs to agree to receive texts for a specific informational purpose when they give the business their mobile number.

First message is sent by the consumer or business.

One-way alert or two-way conversation.

Message contain information.